Wednesday, June 18, 2014

Abraxi Taxi: A Safe Harbor in St. Augustine


Back in 2014, this was how we described Abraxi Taxi:

  • Registered with the State of Florida

  • Compliant with applicable St. Augustine regulations

  • City medallions displayed on the proper vehicles

  • Proper commercial insurance and current licensing

  • Drug- and alcohol-free workplace

  • Timely service

  • Knowledgeable—and mostly friendly—drivers

  • Clean cars and cold air

  • No strangers riding shotgun

  • Comfortable taxi vans

  • A longtime independent St. Augustine taxi company

  • Local business licensing

  • Corporate taxes filed

  • Money spent right here in St. Augustine

Operating a legitimate taxi company wasn't cheap.

Commercial insurance, vehicle maintenance, licensing and other requirements were part of the cost of doing business. Abraxi Taxi believed those expenses were part of providing professional transportation.

Competition is the American way. It can be healthy for businesses and good for consumers.

My argument back then was simply that competition works best when businesses providing similar services operate under clear and consistently applied rules.

Admittedly, I didn't always express that opinion quite so calmly.

This was St. Augustine, after all, so the old blog occasionally suggested hanging transportation pirates from the gallows and making others walk the plank.

No pirates were actually harmed in the operation of Abraxi Taxi.

The transportation industry has changed enormously since this was first written. Technology changed. Rideshare companies arrived. Regulations evolved. Some taxi companies disappeared.

Abraxi Taxi kept driving.

The old post ended with a line I still rather like:

A storm may be brewing, but Abraxi Taxi is a safe harbor to moor your ship to.

After all these years, I'll let that one stand.

Abraxi Taxiom: A storm may be brewing, but Abraxi Taxi is a safe harbor to moor your ship to.

Wednesday, June 4, 2014

904-599-MOON: An Old Abraxi Taxi Video

Abraxi-Taxi: http://youtu.be/Q9Ts6WjfhfA

Here's a little piece of Abraxi Taxi history from 2014.

Long before today's website, social media and online transportation apps became such an important part of the business, we were experimenting with YouTube and finding different ways to get the Abraxi Taxi name—and telephone number—in front of St. Augustine customers.

One of them was pretty hard to forget:

904-599-MOON.

The number was 904-599-6666, but MOON made a considerably better taxi slogan than four sixes.

The original Abraxi-Taxi video from those days survives below.

More than a decade later, the technology has changed considerably.

The strange sense of humor has not.

Abraxi Taxiom: When I park, I think up snark.

Abraxi-Taxi: http://youtu.be/Q9Ts6WjfhfA

Monday, April 21, 2014

The Abraxi Taxi Driver's Commandments — 2014



Back in 2014, I wrote some rules for Abraxi Taxi drivers.

Reading them today, I apparently believed taxi dispatch required a combination of technology, discipline and divine intervention.

Some things have changed. Smartphones are better. GPS is better. Payment systems are certainly better.

But some of the old taxi commandments still hold up.

I. The Dispatcher Is a God. Worship Accordingly.

A good relationship with dispatch can make or break your shift.

Give the dispatcher useful information and keep it brief. The better dispatch knows where you are, the better chance they have of matching you with the next fare.

And remember: whining before the gods rarely produces miracles.

II. Your Phone Is Your Best Friend

Next to the taxi itself, a good smartphone was one of a driver's most important tools.

Can't find the pickup and dispatch is busy? Use your maps.

Keep your communication device with you while working and make sure you have reliable service.

That was good advice in 2014. It's even more important today.

III. Leave the Entourage at Home

The taxi is a workplace.

Drivers should not bring significant others, friends or other unauthorized passengers along for the shift. Customers are paying for professional transportation, not admission to your social life.

IV. Communicate With the Almighty

Suppose you have a passenger going from downtown to the beach.

After the drop-off, tell dispatch something simple:

“Clear on beach, headed downtown.”

When you reach downtown:

“Clear downtown.”

If you want to remain at the beach looking for another fare, that's fine too.

Just let the Almighty know.

V. A Call Accepted Is a Call Committed

When you accept a fare, you've made a commitment.

Don't abandon it because another fare suddenly looks more profitable. Customers depend on us showing up, and dispatch depends on drivers doing what they said they would do.

Failure to complete your quest may result in consequences of biblical proportion.

VI. Avoid the High Sins

Among the great taxi sins:

Sneaky. Greedy. Whiny.

Play fair with the other drivers.

Some shifts will be busy. Others will be painfully slow. When business is slow, don't simply complain to dispatch. Generate some business of your own.

Get to know customers. Provide good service. Become the driver they call again.

VII. Even Taxi Drivers Are Mortal

Nobody should drive forever.

We tried not to work more than about twelve hours in a day. Fatigue isn't good for the driver, the passenger or anybody sharing the road.

If one of your regular customers needs transportation while you're sleeping, work with another driver or have the customer call dispatch.

Being somebody's favorite driver doesn't require being awake 24 hours a day.

VIII. Thou Shalt Be Able to Take Payment

By 2014, Abraxi Taxi accepted credit cards, and drivers were encouraged to establish an account with services such as Square or Intuit.

Mobile payments were still evolving, but customers were already expecting alternatives to cash.

Taxi technology has changed enormously since then.

IX. Take Care of the Chariot

Pick up a clean cab and return a clean cab.

Check the vehicle's fluids and general condition regularly. If you notice dents, dings or damage before beginning your shift, report it and have it entered in the daily log.

That's not bureaucracy.

That's protection for the next driver—and for you.

X. The Final Commandment

Communicate. Be fair. Keep the cab clean. Take the fare you accepted. Treat passengers properly. Don't make dispatch hunt for you.

Do those things and you'll probably make more money.

Break enough commandments and you may discover that the dispatcher really does possess the power of God.

Abraxi Taxiom: The dispatcher is a god. Worship accordingly.